All of them had a good success in terms of TV ratings. Star Plus recently experimented with different genre of horror and introduced shows such as Nazar, Quyamat Se Quyamat, Divya Drasti. Star Plus has some of the longest running serials in its on-air list such as Yeh Rishta Kya Kehlata Hai – which started with Akshara (Hina Khan) and after her departure main leads are Naira and Kartik. Recent big hits on the channels are Ishqbaaz – which is a story about bond between three brothers – Shivay, Omkara, and Rudra, Yeh Hai Mohabbatein – which is a unique love story between divorcees and mother-daughter bond. The channel airs in over 50 countries and provides hours of content. The channel has generally maintained number one position in TRP charts until late 2010s when it started facing competition from rivals like Colors TV, Zee TV. It also airs comedy, reality TV, chat shows. Since then, it is famous for family dramas. In early 2000s, it had monopoly among Indian TV channels and it delivered biggest hits such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki, Kasauti Zindagi Kay to name a few. Star Plus is most popular television channel in India.
